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The Gravitate Dispatch: July 2026

As we celebrate America’s 250th birthday, we’re also celebrating the people and companies that keep the nation running.

Joel Davies

VP of Marketing

The Gravitate Dispatch: July 2026

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Fueling America’s Next 250 Years

As we celebrate America’s 250th birthday, we’re also celebrating the people and companies that keep the nation running.

Behind every stocked convenience store, every ambulance, every farm, every airport, and every delivery truck is a fuel supply chain that rarely gets the recognition it deserves.

At Gravitate, we’re proud to work alongside the wholesalers, retailers, carriers, and suppliers powering that essential infrastructure. As the industry continues to evolve, we’re excited to help build a more connected, intelligent, and resilient future.


Join Us Live | Study Groups Webinar | July 16

From Miles to Margin: AI-powered Operations

Tankwagon didn’t fall behind because it mattered less. It fell behind because the math was harder.

Every tankwagon shift involves more than ten interconnected decisions: when to deliver, how much fuel, which product, truck, driver, compartment, route, terminal, pricing strategy, and retain level. Multiply that across a 15-stop shift and you’re looking at more than 1.3 trillion possible operating sequences.

Join Mike Scharf and Stephen Okano on July 16 as they explain why traditional routing logic leaves money on the table and how AI changes the equation.

You’ll learn how to:

  • Increase transportation margins by optimizing transport and tankwagon fleets differently.

  • Balance revenue miles, drop density, and asset utilization for each fleet type.

  • Apply AI-driven routing and dispatch strategies that improve operational decisions across your network.


Study Groups webinar: The New Era of Fleet Management with Mike Scharf, Stephen Okano, Dawn Towne, and Jed Brewer


Register for the Webinar


The Next Competitive Advantage in Fuel Distribution

Every industry eventually reaches a point where the strategy that created its success begins to limit its future. I believe fuel distribution is approaching that point.

For most of the last thirty years, competitive advantage in fuel distribution came from optimizing individual functions. Companies that negotiated better supply contracts outperformed their competitors. Strong pricing strategies protected margin more effectively. Better dispatchers squeezed more productivity from every truck. Routing software reduced miles and improved utilization. Every wave of operational improvement created meaningful value, and the companies that embraced those improvements generally outperformed those that didn’t.

The next competitive advantage won’t come from optimizing another silo. It will come from optimizing the decisions between them.


Connected fuel supply chain


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Welcome Jessica Collum, Gravitate’s New CFO


Welcome Jessica Collum, Chief Financial Officer


We’re excited to welcome Jessica Collum as Gravitate’s new Chief Financial Officer.

Jessica brings more than 17 years of financial leadership experience across public accounting, manufacturing, consumer products, SaaS, and high-growth technology companies. She has built a reputation for turning financial complexity into strategic clarity while developing high-performing teams.

As Gravitate continues its rapid growth, Jessica will play a key role in strengthening the operational foundation that supports our next chapter. Her leadership will help us scale with discipline, make smarter decisions, and continue investing in the innovation our customers expect.

We’re incredibly excited to have Jessica join the team and look forward to everything we’ll accomplish together.


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LinkedIn post: Happy 250th to the land of possibility

Happy 250th to the land of possibility


LinkedIn post: Save the date, Crossroads '27 user summit, January 26-28 2027, Cocoa Beach Florida

Save the Date: Crossroads ’27 | January 26–28, 2027


LinkedIn post: Congratulations to the Casey's team on another strong quarter

Congratulations to the Casey’s team on another strong quarter

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