Common Carrier
Lee Transport Selects Gravitate TMS to Modernize Fuel Dispatch and Customer Integrations
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Outgrowing Generic Freight Software
As Lee Transport continued to grow, its operations increasingly stretched the capabilities of a legacy general-purpose transportation management system.
Fuel carriers operate under requirements that differ significantly from standard freight. Multi-compartment load planning, split deliveries, petroleum-specific billing, BOL management, customer visibility requirements, and tight delivery windows all create operational demands that generic freight software was never designed to address.
At the same time, major fuel retailers have continued investing in digital operations and tighter supply chain coordination, increasing expectations around visibility, responsiveness, and data exchange between carriers and customers.
Lee Transport needed a platform designed specifically for petroleum transport rather than one adapted from traditional freight workflows.
A Platform Built for Fuel Transport
Lee Transport selected Gravitate TMS, a transportation management platform built specifically for fuel transport carriers.
The platform supports the operational requirements unique to petroleum logistics, including fuel dispatch workflows, petroleum-specific billing and invoicing, automated BOL management, and operational visibility designed for fuel transportation teams.
"We needed a platform built for the complexity of what we do, not one adapted from general freight. Gravitate TMS gives our dispatchers the intelligence our legacy system never could, and Crossroads changes the way we connect with our customers. Every integration we used to build one at a time now follows a single pattern."
— Peter Muller, Operations Manager, Lee Transport Systems
Connecting to the Gravitate Network Through Crossroads
A key component of the implementation is Crossroads, Gravitate's connectivity layer that links carriers and fuel retailers through a common integration framework.
Through Crossroads, Lee Transport gains streamlined connectivity with major fuel customers, enabling real-time order visibility, load status updates, and more efficient information exchange across customer relationships.
Rather than managing separate integration approaches for each customer, Lee Transport can leverage a consistent framework that simplifies onboarding and supports future growth.
Part of what made the decision straightforward for Lee Transport was the network it was joining. Several of the company's major customers already operate on Gravitate, creating opportunities for faster connectivity and a more streamlined exchange of operational data between retailers and carriers. As more participants connect through Gravitate, carriers and retailers benefit from a growing ecosystem designed specifically for the fuel supply chain.
"Lee Transport serves some of the most demanding fuel retailers in the country, and they recognized that a platform not built for fuel would always create operational limitations. Their team understands the value of purpose-built software and connected operations. We're excited to welcome them to the Gravitate network and support their continued growth."
— Mike Scharf, Co-founder and CEO, Gravitate
The Future of Connected Fuel Logistics
The Future of Connected Fuel Logistics
With Gravitate TMS, Lee Transport is replacing a legacy general-purpose transportation management system with tools purpose-built for petroleum transport operations.
Key benefits include:
Dispatch and load planning workflows designed specifically for fuel transportation
Petroleum-specific billing and invoicing capabilities
Automated BOL management and operational visibility
Streamlined connectivity with major fuel retailer customers through Crossroads
Reduced manual administrative work for dispatch and back-office teams
A platform designed to support continued growth across customers, terminals, and geographic regions
Lee Transport's selection of Gravitate TMS reflects a broader shift occurring across fuel logistics. As fuel retailers and carriers deepen digital collaboration, purpose-built platforms and connected supply chain infrastructure are becoming increasingly important to operational performance and customer service.
About Gravitate
Gravitate is the fuel supply chain software company connecting carriers, retailers, refiners, and wholesalers through a unified operating platform. Its solutions include Gravitate TMS, purpose-built for petroleum transport carriers; Supply & Dispatch for fuel retailers; and Crossroads, the connectivity layer that enables data exchange across the fuel supply chain. For more information, visit gravitate.energy.
About Lee Transport
Lee Transport Systems, LLC is a common carrier operating 200 trucks and 275 drivers from more than 18 terminals across the Mid-Atlantic, New England, and Florida. The company provides fuel transportation and LPG and propane delivery services, serving many of the most recognized brands in the downstream fuel industry. For more information, visit leetransportsystems.com.
