Insights & Analysis

Insights & Analysis

Gravitate Presents at Love’s Fuel Supply & Transportation Summit

Angela Wisdom

CRO

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Gravitate was proud to join Love’s Fuel Supply & Transportation Summit in Oklahoma City this week. As a strategic partner of Love’s, the event was an opportunity for Angela Wisdom and Wes Geier to connect with the teams shaping the company’s supply, transportation, and operational strategy.

The agenda reflected the reality of modern fuel operations: no decision happens in isolation. From facilities maintenance and trucking operations to fuel pricing, delivered-in cost, enterprise AI, and transportation strategy, each discussion pointed back to the same challenge—how to help a complex network move with greater clarity, speed, and coordination.

Wes shared how Gravitate is helping fuel organizations bring those connected decisions together. Supply, dispatch, pricing, inventory, and transportation are often managed in separate workflows, but their outcomes are inseparable. Better visibility across the operation gives experienced teams the context to make smarter decisions—whether that means improving truck utilization, responding to changing market conditions, or maintaining the service levels customers expect.

That vision is already central to our work with Love’s and Gemini Motor Transport. Love’s selected Gravitate Supply & Dispatch to support automated order generation, route optimization, supply optimization, and driver support across its nationwide network. With more than 650 locations across 42 states and a 1,300-plus-truck private fleet, Love’s is demonstrating what it looks like to build a more connected operating model at scale.

The Summit also made clear that technology is most valuable when it supports the people closest to the work. The industry’s future is not about replacing operational expertise. It is about equipping teams with better information, stronger connections between functions, and the ability to act with confidence amid constant change.

We are grateful to the Love’s team for the invitation, the thoughtful conversations, and the continued partnership. Events like this reinforce why collaboration matters: the strongest supply chains are built when technology and operational expertise move forward together.

Learn more about our work with Love’s in our customer story.

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