Shifting times have resulted in a pivot for propane wholesalers throughout the United States, and it’s now more crucial than ever for wholesalers to leverage existing and new technology to meet customers’ needs.

The propane industry is under pressure to acclimate to a virtual means of interaction. With COVID-19 as a catalyst, leveraging online platforms, tightening up social media, and updating website pages can now make or break a company and its operations.

A sturdy digital presence with minimal friction is vital for wholesalers’ relevance with their customers, as well as the payment process. Industry experts predict customers will continue to shy away from checks by mail, pushing retailers to shift towards online payment-agnostic models.

Above all, wholesalers need to understand their existing technology’s role, plus how it sustainably plays into a larger ecosystem. Automation is key here - the less manual effort needed, the better. NGL wholesalers should reroute their capacity to the most important efforts that produce direct, meaningful results versus menial tasks that simple automation can easily own.

As COVID-19 continues to influence different sectors of the propane industry, wholesalers can stay ahead of the curve by increasing the lines of customer communication, especially with any changes to existing services. This proactive approach reinforces trust from retailer to customer - an essential element in changes times like these.

Here at Gravitate, we’re committed to helping you maintain that trust. Our Customer Portal has been the NGL Industry’s go-to customer portal for the last decade. The Gravitate Customer Portal is designed to help you transact business online by putting your customers in the driver's seat and providing data right at their fingertips so they can buy more efficiently and confidently. Embrace the future with a personal demo today.

Source: LPGasMagazine