The retail fuel market today is characterized by a flat-to-declining demand curve, increased volatility, and increasing competition. As such, the risks and opportunities between the terminal and the store and escalated. Given the unlimited access to technology, why are retailers leaving so much money on the table? C-stores need to embrace change.

Those organizations that build agile supply and logistics organizations that embrace market change and price volatility will see a period of increased margins and larger bottom lines. Those that don't will see their margins compressed by competitors.