Here's today's module summaries:

ONLINE SELLING PLATFORM

SELLING REFINED PRODUCTS ONLINE

The rise of prompt fuel sales (or 'day deals') in the U.S. has resulted in an opportunity to more effectively transact business online. Prompt sales are usually low volume deals that are priced on the real-time MERC price, rather than a daily rack price. A rack price is based on the previous day's settlement price, so on a down-day, when the MERC falls, buyers will flock to this type of deal to reduce fuel costs. Sellers will see a rapid demand for prompts, which makes traditional communications like phone calls and emails difficult to manage a high volume of transactions. The Gravitate Online Selling Platform fuels your online sales by putting your marketers in the driver's seat and empowers your customers to buy more product online.

CUSTOMER PORTAL

ENABLING CUSTOMER SELF-SERVICE

Whether it’s your Chase banking app, or your dog groomer’s website, most businesses have customer portals. Customers want access to their data 24/7 and don’t want to have to send an email to request BOL data or contract liftings and then wait for a response. Providing a customer portal that surfaces customer data is allowing companies to enhance their customer care and reduce administrative costs. The Gravitate Customer Portal provides this by putting your customer's data at their fingertips.

PRICING ENGINE

AUTOMATING PRICE GENERATION AND QUOTING

When it comes to refined product pricing, a few points can mean the difference between profit and loss, a happy customer, and a customer that looks elsewhere. Automating price calculation and communication to customers provides refined product marketers with more accuracy and the ability to react faster to market changes. The Gravitate Pricing Engine is an AI-enabled solution that automates price generation and drives higher revenues and margins.